Broker/Executive Vice President Christy Budnick and Founder, President and CEO Linda Sherrer
Rebranding is a hot topic among companies these days. Often rebranding is undertaken to reposition an organization, communicate a new message about a particular brand or lead a company in a new direction.
This is not the case for Berkshire Hathaway HomeServices Florida Network Realty – the new brand for the former Prudential Network Realty. With a 25-year history as the most dynamic and successful Northeast Florida real estate firm, the company has transitioned seamlessly into its parallel identity as Berkshire Hathaway HomeServices Florida Network Realty.
“We were presented with a rare opportunity to align ourselves with the Berkshire Hathaway family, and it has been a wonderful move for our entire company,” said Berkshire Hathaway HomeServices Florida Network Realty Founder, President and CEO Linda H. Sherrer. “We are known for our exceptional strength, stability, quality and innovation in the Northeast Florida real estate market, and those same characteristics are what made Berkshire Hathaway HomeServices the ‘Real Estate Agency Brand of the Year’ for 2014. The match has been perfect.”
Independently owned and operated, Berkshire Hathaway HomeServices Florida Network Realty continues to provide superior services to the Northeast Florida community as it has for the last 25 years, under the same leadership. The company celebrated its 25th anniversary in 2014.
“I am excited about the transition because of the opportunity to continue to grow over the next 25 years,” said Tom Petway, who sits on the board of Berkshire Hathaway HomeServices Florida Network Realty. “Berkshire Hathaway is a brand that people identify with, and we look forward to our clients benefitting from this new partnership.”
The quality and strength of the brand is synonymous with the highest standards of reliability, trust and results. With Warren Buffet at the helm, Berkshire Hathaway has gained so much respect that Barron’s listed Berkshire Hathaway as the world’s most respected company.
“The affiliation with Berkshire Hathaway will significantly make the company more recognizable both nationally and internationally, especially since Berkshire Hathaway is known for investing in and having perspective in many different industries,” said Nelson Bradshaw, Jacksonville City President of BBVA Compass.
Since the company’s unveiling of the new brand in January, listings and home sales have been overwhelmingly positive. Additionally, more than 40 experienced sales professionals have joined the firm and the company’s strong commitment to Northeast Florida has continued.
“To me, they are the same wonderful people with a different name,” said Sheri Criswell, executive director of Dreams Come True – an organization long supported by Berkshire Hathaway HomeServices Florida Network Realty that fulfills dreams for local children battling life-threatening illnesses. “This year, the company donated more than $25,000 in honor of its anniversary. This money will allow at least five of our dreams to come true, and will not only enhance our organization as a whole but will deeply touch the individual lives of several children and their families.”
With the backing of an exceptional family of companies, enhanced real estate resources and tools and a renewed commitment to being the best Northeast Florida real estate firm, the future of looks exceptionally bright.
“Our strong company legacy coupled with the Berkshire Hathaway HomeServices brand is a powerful combination,” said Christy Budnick, broker and executive vice president. “We are positioned for unprecedented growth and continued success.”
Connect with the best by visiting www.BerkshireHathwayHSFNR.com.